Bono and Ali visit Tswalu Kalahari Private Game Reserve
Lead singer of the Irish rock band U2, Bono and his wife Ali Hewson, were guests of Tswalu Kalahari, South Africa’s largest privately owned game reserve, earlier this year when they were photographed by Annie Liebovitz, the world’s most celebrated portrait photographer, for the Louis Vuitton Core Values Campaign, which over the years has featured various personalities with “extraordinary stature”.
It is the first advertising campaign that the couple has featured in and appears in the October 2010 issues of international titles.
Louis Vuitton has established itself as one of the world’s leading fashion houses …
Managing Director, Russel Binks says that Tswalu was the perfect location for the shoot. “Moreover, the two brands complement each other perfectly.”
Tswalu Kalahari is owned by the Oppenheimer family, and covers an area of over 100,000 hectares. It offers a unique malaria-free game viewing experience with some of South Africa’s rarest and most extraordinary wildlife, including desert black rhino, black-maned Kalahari lions, cheetah, rare antelope such as roan, sable and tsessebe, and 230 species of birds, including endangered raptors.
“The lodge is exclusive and private and Bono and Ali were able to relax here in total seclusion,” says Binks. “The word ‘Tswalu means ‘a new beginning’ and Tswalu Kalahari is driven by two ambitions: to create an inspirational experience for its guests, and to realise Nicky Oppenheimer’s conservation vision of restoring the Kalahari to itself. These two goals sit in perfect equilibrium; each guest contributes directly to the sustainability of the reserve in a true model of eco-tourism.”
Photograph: Tswalu Kalahari Reserve, South Africa
A visit to Tswalu is a unique experience. A dedicated complement of field guides and butlers allows guests to choose how they would like to spend their day – from breakfast in-suite, to a leisurely spa treatment on their private deck overlooking the magnificent landscape of the Kalahari with its dunes and grasslands. The experience includes leisurely game drives, a private gourmet safari picnic and a visit to see the ancient engravings of the San (Bushmen) whose ancestral home is the Kalahari.
Tswalu caters for a maximum of only 30 guests at a time, and welcome families. Children are actively encouraged to participate fully in the safari experience.
For more information about Tswalu see:
Tswalu Kalahari Reserve